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The Royal Hospital For Women Foundation Branding

For over a century, The Royal Hospital For Women has pioneered health care for women and babies. To ensure that all women receive the royal treatment when they need it most, The Royal Hospital For Women Foundation raises funds through donations, events, community fundraising, grants, sponsorships and partnerships.

To reflect The Royal’s innovative approach to women’s healthcare, the Foundation underwent a complete rebrand in early 2014. Based heavily on the colloquial nickname ‘The Royal’ bestowed upon the hospital by staff and patients alike, this brand positions the Foundation as a welcoming and approachable institution supporting one of the leaders in women’s healthcare. Featuring hand-rendered lettering by typographer Martina Flor, the brand embraces the extensive history of The Royal and the Foundation, community-focused approach and affectionate nickname while simultaneously looking to the future. A comprehensive brand experience was developed including a new responsive website for the Foundation.