Made In Katana and eOne teamed up for the Insurgent challenge. Initiates took the Insurgent challenge to prove their allegiance to the widely popular divergent series. Challenge #1: initiates selected words that best described themselves and to prove the divergence. Challenge #2: initiates were then asked to pledge their allegiance to the cause and upload a selfie using the #insurgentwall hashtag, photos were displayed on the site via Instagram. Challenge #3: required fans to share an Insurgent themed GIF via Twitter, Facebook or Tumblr. Challenge #4: initiates were asked to choose one character as a companion to help them fight for survival. Finally, Challenge #5: shatter your reality: fans were able to add a photo (via desktop or Facebook) of themselves into a pre-designed ‘shatter frame’ which had the Insurgent branding and buy message accompanying it.