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Insurgent
Challenge

Made In Katana and eOne teamed up for the Insurgent challenge. Initiates took the Insurgent challenge to prove their allegiance to the widely popular divergent series.   Challenge #1: initiates selected words that best described themselves and to prove the divergence.   Challenge #2: initiates were then asked to pledge their allegiance to the cause and upload a selfie using the #insurgentwall hashtag, photos were displayed on the site via Instagram.   Challenge #3: required fans to share an Insurgent themed GIF via Twitter, Facebook or Tumblr.   Challenge #4: initiates were asked to choose one character as a companion to help them fight for survival.   Finally, Challenge #5: shatter your reality: fans were able to add a photo (via desktop or Facebook) of themselves into a pre-designed ‘shatter frame’ which had the Insurgent branding and buy message accompanying it.

Client: Entertainment One

Tags: Digital

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