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Hmmm does this make both political parties NBN policies redundant? (Samsung 5G breakthru) |
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When approached to create a special Tour Edition for Kylie Minogue's album, Made in Katana delivered the 'Goddess Edition' - a collectible, limited edition pop up book. With only 1000 copies produced fans were eager to get their hands on such a rare piece. Combining forces with paper extraordinaire Benja Harney, illustrator Jon Zhu, designers Maricar and Maricor, Whirlwind Print and Warner Music Australia, this became a memorable production experience. With the combination of the Goddess Edition came the Kylie AR App, created to add an interactive element to the pop up book, users can point their smartphones at a small symbol in the book and Kylie comes to life. Dancing and singing the miniature Kylie add the final touch to the whole experience.
To help the release of the latest Muse record 'The 2nd Law', we were asked to create a short sweet marketing campaign featuring a series of posters, digital advertising and a couple of videos like this one right here.
Australia's Got Talent and So You Think You Can Dance alumni Timomatic released his debut self-titlde album earlier this year and we were more than happy to help put together the artwork for the record. Click here to check out the designs and give the record a listen while you're there.
Neon Fields is a social media suite, designed to connect media, brands and fans through innovative Facebook apps. From album releases to product launches through to complete marketing campaigns, Neon Fields boosts audience interaction and attracts fans from all over the world. This is the hassle free way to brand and customise your own social media campaigns, strengthening your image and amplifying a socially savvy reputation. Check it out
She Can DJ is a competition celebrating and promoting the talents of Australian female DJ’s, created by EMI Australasia and developed by Made In Katana. The She Can DJ CMS gives admin access to all competition entrants, forming a library of audio uploads, images and information. Administrators have easy access to all entrants and with the click of a button are able to create a shortlist of DJ finalists. The CMS is accessed by a great number of judges all taking part in the selection period. The She Can DJ website complements the competition offering an easy submission process. With amazing She Can DJ branding, this entire digital campaign has an incredible aesthetic appeal. Check it out
The Jason Mraz ‘Love is a Four Letter Word’ campaign brings fans together to celebrate the new album release and spread with their friends via Facebook and other social media portals. The mini-site sits on the Jason Mraz Official Website, users fill each letter, L, O, V and E with an uploaded image, YouTube video or written message to describe their love for a friend. Check it out
The Edstagram campaign was designed to let Ed Sheeran fans interact and share their love of the music. Fans simply grab download the Instagram app, snap a pic that interprets their favourite Ed Sheeran lyric. They then put that lyric as the caption and tag #Edstagram. Instantly their pictures are added to a special Edstagram mosaic, the more photos added to the mosaic the more exclusive videos unlocked! Fans are then able to share via Facebook, Twitter and Tumblr building hype for the recent release of Ed Sheeran’s debut album. Check it out
Stemming from the existing blog 'Cool Accidents', the 'INSPIRED' website was designed to revive the art of discovering new and emerging artists. The digital campaign acts as a scrapbook-like collection of the featured artists passions, inspirations and desires. ‘INSPIRED’ steps away from the ‘corporate’ feel of the label and into a trendy, music savvy community, aimed at fans who may not usually be found listening to artists on the Warner Music Australia roster.
Australian based band Eagle & The Worm released their latest EP 'Strange Love' and to celebrate the record we updated their website. Go on, give it a look.
Floktu
Mike the Knight
Pharmacy4U
This social campaign was created to increase awareness and praise of British music and influences. The initial print campaign was based around the London Tube map with various band lines intersecting one another; we recreated the map into an interactive mini-site.
Working with The Feds (thefeds.com.au) we were approached by the ABC to create a specific web tool for users to create their own TVC’s using the content supplied on the site. The user selects and edits footage, sound, then adds their own tag line and it’s completed all within the website. After weeks of research, development, creation and testing rounds the current tool was then integrated into the existing site and launched prior to the screening of the first show. The result surpassed even the ABC’s expectations with 1000 remixed videos uploaded in the first few days.
The My Mum Rocks Facebook App made users dreams come true, it’s time to give mothers a once in a life time makeover. Users simply upload a picture of their mum, then select from the range of rockin’ overlays; tattoos, guitars, piercings, crazy hair and face paint. Then use the new image to create the ultimate album cover, add a title using some great fonts and send to your friends and your mum.
The ABC Star in Your Own Story Facebook App encourages parents to help their kids create their very own storybook. Parents upload a picture of their child and insert their name and favourite things - colour, letter, food, craft activity etc. The app then generates a personalised story that see’s the child go on an adventure with the famous Giggle and Hoot, visiting Banana’s in Pyjamas, Thomas the Tank Engine, The Wiggles and many more. Parents can then print off the story to read to their kids or share among friends on Facebook.
The Ladyhawke App bundles a great set offeatures together to create the ultimate fan app. Users can stream Ladyhawke’s newtrack ‘Black, White & Blue’, listen to all her music, watch videos, and be the first to getall the latest news and special offers, as well as updated exclusive content. The Ladyhawke App also features photosharing with the help from Instagram. Snap a photo, select a filter, and share it withyour friends and Ladyhawke fans alike. The main feature of the app is the Virtual Reality component, allowing fans to hold their smart phones up to a number of image triggers and see Ladyhawke come to life. Check it out
In conjunction with the celebration of Kylie's Aphrodite - Les Folies tour and her return to Australia we worked day and night on the Official Kylie Minogue iPhone application. The app brings fan together through great social media features and access to all Kylie's music. With exciting updates in the works already, this app is just going to keep growing and growing. Thanks to our buddies over at Warner Music Australia and Team Kylie. Check it out
The Miss Universe competition was held during September 2011, we joined iPowow (ipowow.com) and again had the privilege to create The Miss Universe Personal Voting Tool. Accessible through the Official Miss Universe website and iPhone/Android applications, audience members were able to rate their favourite contestants. By utilizing the easy to use function, each beauty was given a rating from 1 to 10, both the voting tool and the screen displays were viewed by over 100 million people worldwide.
The Miss USA competition was held during June 2011, Made In Katana joined with iPowow (ipowow.com) and again had the privilege to create The Miss USA Personal Voting Tool. Accessible through the Official Miss USA website and iPhone/Android applications, audience members were able to rate their favourite contestants. By utilizing the easy to use function, each beauty was given a rating from 1 to 10.
Supporting Short Stack's impressive album ‘This Is Bat Country’, the official Short Stack iPhone Application offers an exclusive news channel revealing secret gigs and upcoming shows, a Fan Wall allowing fans to share news and photos, a specialized camera offering a range of themes and effects, wallpapers and access to all Short Stack music. Check it out
The second release from debut album 'Reactions' by the talented Perth boys Sons of Rico. 'Miss Adventure' was named 'Best Rock Song' at the WAM Song of the Year and lead the boys into winning Triple J's Unearthed competition. The band worked closely with our dedicated crew to create a stop motion clip incorporating a whole lot of fun mixed with sand, flying robots and heaps more. This was Katana's first stop motion piece and it proved to be quite an experience. On the first week of released 'Miss Adventure' will feature as The Rage Indie Clip of the Week! Check it out
The 'Wild at Heart' music video has arrived! As the second track released from the Birds of Tokyo self titled, ARIA winning album, the video created a wonderful icy environment. Katana, in collaboration with the band and Eleven Music, have created a innovative and original clip, creating a story of capture and release. The video complements the talents of Birds of Tokyo and captures amazing special effects thanks to our friends at MacGyver Models. Many extra thanks to all involved especially both our producers, Noni Couell and Nick Cole and our fantastic DOP, Carl Robertson. And a huge congratulations goes out to Birds of Tokyo on winning their first ARIA award 'Best Rock Album of the Year', may there be many more to come!Check it out
Inspired by album artwork by Cameron Gray (parablevisions.com), we put together the music video for the first single off Dead Letter Circus' debut record. A big thanks to Plasticwax, Ben, Kero & Michael for all their hard work.Check it out
Working with some amazing papercraft illustrators and constructions, we put together a quick music video clip to launch the Grinspoon single, "Comeback". With just over a week from pitching the idea to delivering the final clip our team worked round the clock, printing paper, cutting, and taping together the final models. It was a good idea at the time!Check it out
The objective was to assist Sneaky Sound System to create massive media hype in anticipation of their first single from the new Album “2”. In response, we conceptualised a unique music video clip for the track, Kansas City. The clip, “Kansas City” has been nominated for both an ARIA and an MTV Video award. It was Ripe clip of the week when it debuted on Channel V. Check it out
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Our campaigns bring all our talents together to create an entire collection. Whatever you need, we’ll find a way to make it happen.
We specialise in Facebook Apps and Mini-Sites for every occasion. And are experts with e-commerce and CMS builds.
From augmented reality to e-commerce, we have done it all. We help you build an audience.
And there's more, our Music Videos scope from dancing puppets to burlesque girls.
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elcome to where your wildest desires come alive.
Serving up your imaginings with a touch of spice, Made in Katana is a purveyor of creative
services with a strong passion for the entertainment industry. From website and online campaign design,
to music videos, to film and TV programmes, to mobile applications,
to social media platforms and physical design productions,
an infinite array of digital and tangible experiences, our team seek to make things that delight and
engage consumers.